Originally titled 'Call Me by Your Name', Lil Nas X played a snippet of the song in a Twitter video on July 9, 2020, as well as in the background of various TikTok videos, including one that was addressed to hip-hop rapper 6ix9ine. It was featured in a Logitech commercial that aired during Super Bowl LV in February 2021. On March 9, 2021, its release date was announced via Twitter, along with its cover.
The single cover was created by Spanish–Croatian artist Filip Ćustić and features Lil Nas X as both Adam and God in a reinterpretation of Michelangelo's The Creation of Adam.
The song's cover art features Lil Nas X in a reinterpretation of Michelangelo's The Creation of Adam.
